At the start of automatica 2023 Reinhard Pfeiffer, CEO of the Messe München Group, highlighted the significant strides in the fields of robotics, pointing out the potential for this technology to increase efficiency, save energy, and contribute to more sustainable production.
“We are a little bit proud,” the CEO remarked, pointing out that over 650 exhibitors from across the globe had set up booths spanning a staggering 66,000 square meters at the Automatica fair. The event included key players like ABB, Siemens, FANUC, and Google subsidiary Intrinsic, which made its European debut at the fair to present its innovative approach to programming robots.
Automatica focused on three key topics: Future of Work, Sustainability and Digital Integration and Artificial Intelligence. The CEO challenged the long-held notion that robotics and automation are job killers, arguing instead that they are enablers, particularly in aging societies like Germany with a shortage of skilled workers. “Robots help businesses to run,” he said, highlighting that jobs deemed menial or unattractive could be performed by automated systems, making these industries more sustainable.
Automatica also focused on sustainable and energy-efficient production, another critical trend. The CEO highlighted the potential of automation to reduce waste and energy consumption. Examples of sustainable production processes were displayed, such as battery production.
Lastly, the event highlighted the increasing ease of using and programming robots, which are becoming as straightforward to operate as a smartphone. The CEO sees this as a challenge for the future but one that holds great potential.
The trade show was not only an exposition of futuristic technologies but also an educational platform with numerous sessions, demonstrations, and discussions. Visitors, including politicians, scientists, and businesspeople, were able to see live demonstrations of what robots can do and how they work.
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