Home Bots & Business Domino’s launches autonomous pizza delivery by robot

Domino’s launches autonomous pizza delivery by robot

by Marco van der Hoeven

Domino’s , the largest pizza company in the world based on global retail sales, and Nuro, a self-driving delivery company, are launching autonomous pizza delivery in Houston. Beginning this week, select customers who place a prepaid order on certain days and times can choose to have their pizza delivered by Nuro’s R2 robot. Nuro’s R2 is the first completely autonomous, occupantless on-road delivery vehicle with a regulatory approval by the U.S. Department of Transportation.

This collaboration between Domino’s and Nuro will introduce an entirely new delivery experience to pizza lovers. Here’s how it works: select customers who place a prepaid website order from the participating Domino’s store can opt to have their order delivered by R2. Customers who are selected will receive text alerts, which will update them on R2’s location and provide them with a unique PIN to retrieve their order. Customers may also track the vehicle via GPS on their order confirmation page. Once R2 arrives, customers will be prompted to enter their PIN on the bot’s touchscreen. R2’s doors will then gently open upward, revealing the customer’s hot Domino’s order.

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