“Getting value from data” has been a common mantra in automation for some time. But providing insight into really large amounts of data has always been a problem. Holograms now appear to be ideally suited for this. The Dutch Tekle Holographics has quickly grown into a worldwide forerunner in the field of data visualization with its holographic technology. Following a notable presence at CES this year and partnerships with Nvidia and SAS, organizations from a wide variety of industries are showing interest in the business use of holograms.