Agricultural Robot-as-a-Service (RaaS) company Bluewhite, based in Tel Aviv, Israel, recently announced a successful Series C funding round, securing $39 million. The financing was led by Insight Partners and included contributions from new investors Alumni Ventures and LIP Ventures, as well as continued support from existing investors such as Entrée Capital, Jesselson, and Peregrine Ventures.
This funding will be instrumental in expanding the company’s autonomous tractor operations and agricultural robotics solutions globally, building on its established presence in the United States.
The company’s technology is designed to address a variety of challenges faced by the agricultural sector, including labor shortages, increasing operational costs, and environmental concerns. The global market for autonomous tractors is projected to reach $11.5 billion by 2030, highlighting the growing demand for such innovations. Bluewhite’s solutions aim to enhance productivity and profitability for growers by integrating autonomous technology with existing farming equipment, providing data-driven insights for better farm management.
Ben Alfi, co-founder and CEO of Bluewhite, emphasized that the new funding will enable the company to expand its sustainable autonomous farming innovations to more markets. He stressed the importance of this technology in ensuring healthier and more sustainable food production and consumption.
Bluewhite’s product, Pathfinder, can be retrofitted onto any tractor and incorporates technologies like computer vision, AI, and smart implements integration. This enables the execution of various farming tasks autonomously, such as seeding, spraying, mowing, and harvesting. The company also offers a software-as-a-service (SaaS) component named Compass, which collects and analyzes field data, providing actionable insights and maximizing farm operation efficiency.
Daniel Aronovitz, Principal at Insight Partners and a member of Bluewhite’s Board, expressed confidence in the company’s trajectory and its unique technology. Bluewhite has already demonstrated the effectiveness of its solution, with over 50,000 hours of autonomous farming activity across 150,000 acres in California and Washington. The technology is applicable to a wide range of permanent crops, including nuts, berries, apples, grapes, hops, stone fruit, and more. This latest funding round marks a significant step in Bluewhite’s journey to revolutionize the agricultural sector with its autonomous farming solutions.
