Last week, Hyper ’25 set sail aboard the SS Rotterdam, bringing together industry leaders and innovators for an event organized by Incentro. The focus? Hyperautomation, AI, and the rapidly emerging trend of Business Orchestration and Automation Technologies (BOAT).
In this video report, the Rocking Robots editorial team explores the key insights and trends shaping the future of intelligent automation with top industry experts. Floris Weegink from Incentro discussed how organizations can distinguish between tech hype and real business value—a crucial challenge in today’s fast-evolving landscape. Gavin Guinane of Glean highlighted the transformative role of AI-driven enterprise search in boosting productivity and enhancing decision-making. Raffaello Lepratti from Mendix shared how IoT and low-code technologies are redefining operational efficiency.
Bastian Körber of Camunda emphasized the growing importance of Process Orchestration in driving digital transformation and AI adoption. Markus Zirn from Workato delved into the role of AI agents and digital twins in enabling seamless end-to-end process automation. Meanwhile, Guy van Wert from UiPath explained how intelligent automation is optimizing workflows and empowering organizations to make smarter, faster decisions.
A key theme throughout the event was that technology alone isn’t enough. The future of automation demands a strategic approach—one that balances innovation with governance, data strategy, and seamless implementation. As AI and automation continue to reshape industries, the critical question remains: how can businesses leverage these advancements while keeping the human element at the core? Hyper ’25 offered invaluable insights into this evolving landscape, providing a blueprint for success in the age of intelligent automation.
